Chapter 11
Eddie
In the late nineties I was working as a performance coach in the northern North Sea on a drilling project which was fairly typical of the times.
My job was to implement the Breaking the Mould process with the
drilling crew.
The steps of this process were quite straightforward:
Begin each operation with a planning session.
When the operation is complete hold a debriefing session.
When the operation is carried out again, everything learned from the last execution is incorporated into the new plan.
This has two effects.
The first is that the team begin to achieve quantifiable performance improvements.
The second is that as a result of involving all levels of the team in the planning and debriefing process, the individual crew members become involved in decisions about what they do and they get an understanding of why they are doing it.
This is the beginning of the road to ownership.
My job in the next year was to take them along the road to ownership until they could see where it was going and complete the journey for themselves.
The crew had been together for quite a number of years and with a few exceptions they were fairly close.
One of the exceptions was an assistant driller called Eddie.
He was older than the average assistant driller but had found a level in the team which he enjoyed and he was happy to stay there.
Eddie was married with three children and was a part time farmer on The Isle of Skye.
Before I arrived on the rig Eddie had started a correspondence with an English woman who bred border collies.
He wanted to purchase a working dog for his croft.
The woman however soon turned her attention to Eddie and started bombarding him when he was offshore with letters full of her burning passion.
She had clearly never seen Eddie.
He was six feet two bent double and after an afternoon of professional grooming on his wild mane of greying hair could have passed for a cross between someone auditioning for Jethro Tull and Catweazle.
A fashion writer would have struggled to find a word between unkempt and wildman to apply to Eddie.
Nevertheless he was bombarded by the English dog breeder's letters and the evidence was, in the time honoured offshore tradition, displayed on the notice board for all to enjoy.
For those not familiar with the organisation of a drilling team there are a few things to understand about the way it works.
At the core of the team are the Roughnecks and Roustabouts.
The Roughnecks work on the rig floor where the drilling is done and the Roustabouts work on the pipe deck delivering equipment to the rig floor.
In overall charge of the Roughnecks is the Driller, who has a sidekick called the Assistant Driller, then there is the Derrick Man and the Assistant Derrick man and next in line are the Roughnecks themselves.
These are the men who physically drill the well.
In overall charge of the team is the Toolpusher.
The Toolpusher and his crew are all contractors so the drilling
team has another two members who are the representatives of the Oil Company for whom the contractors are drilling the wells.
They are called the Company Man and his assistant, the Drilling Engineer.
The Company man is in overall charge of the whole drilling team. Operations tend to be twenty-four hours a day, seven days a week. There is one team working during the day and one at night.
Each crew works a two week hitch offshore and then has a two week hitch at home while their opposite number is offshore on the rig.
I noticed that the closeness of these crews became more evident whenever their employers were mentioned.
Their opinion about the company they worked for was unanimous and not very flattering.
On this rig the Company Men and Drilling Engineers were not very happy either.
They felt they were being asked to drill increasingly demanding
wells with fewer resources.
The crews, discouraged by the lack of tangible success, were being asked to commit more of their free time, onshore and off, to safety training or management initiatives.
These generally consisted of turning up somewhere and staying awake while someone talked in an earnest way.
While the speaker thought this tone of voice projected sincerity, it was actually received by the audience as, "Another load of rubbish that we have to sit through before they will give us our money for this month."
There was another reason that morale was not very high.
Six months previously, the rig had been visited by a Management Consultant who had done a solid if unimaginative job.
He turned up, wrote an exhaustive report then recommended that twenty percent of the crews be sacked.
This was exactly the report which was required by the client.
The changes were made so fast that heads spun.
Then I turned up.
"Yes I am a Management Consultant"
The answer to their first question went down like a lead balloon.
It seemed that the wind was blowing in the wrong direction.
Rather than waste energy fighting their preconception I turned and ran before it.
I did not want to be in the defensive situation of having to explain why I was different to the other guys who also called themselves Management Consultants.
I was reminded of the story of the man who walked into a bar.
When he had everybody's attention he said that he would just like everybody to know that he was not a rapist,
"No sir, I am definitely not a rapist.
Just wanted to make sure you all understood that."
Two minutes later one of the regulars said to his friend, "Where did that guy go?"
"Which one?" his friend replied.
"The rapist"
Instead of being shot for being a "Management Consultant" I settled
down to become "The Planning Guy".
Eddie, during the difficult early days of the project when I definitely was a rapist, was one of the few crew members who always managed to stop for a gossip or to relay the latest chapter in his extraordinary love life, in case I had not had read it on the notice board.
The deck I was playing with had been heavily stacked against me by the crews' recent experience with consultants and progress was initially slow.
The rig went through a succession of Company Men on one hitch who had me continually going back to square one to restart their coaching and on the other hitch was a man who was "The Boss".
If anyone interfered, expressed an opinion or disagreed then Mike, who was that man, was a management scythe who felled all before him.
He was vastly experienced at the business of drilling and guarded that experience jealously.
He would not allow anyone else's opinion to obscure the fact that he was in charge.
Very early in the project Mike realised that planning meetings and
debriefs were being designed to allow other peoples' opinions to be heard.
His reaction was to ban them from his office.
He refused to attend and barred his Drilling Engineer from attending either.
In this situation I had the senior man and his assistant refusing to take part in any planning meetings and withdrawing the use of the room which had been designed to hold them in.
This situation, described at the time as ‘a little difficult,' was actually key to the success of the project.
The situation I found myself in provided the opportunity to make a fresh start and I invested my time coaching the individual crew members on how to run their own meetings.
I had found that in a planning meeting the person who takes the chair is normally the most senior person present.
He is after all normally ‘The Boss'.
But the fact that he is the boss and therefore probably has the widest practical experience of the operation, is precisely why he is the worst person to chair the meeting.
If the chairman is greatly experienced in the practicalities of the execution of the task under consideration he should be giving one hundred percent of his attention to the subject in hand.
He should not be distracted by trying to run the meeting as well.
What usually happened with Mike's meetings, was that he would take the chairman's role and use that position to tell everybody what to do, which made him feel wise and powerful.
Unfortunately behaviour like that makes everybody else feel patronised and demeaned.
The crews also became angry because they were not being
asked for, or given, the opportunity to voice their own opinions.
It is even harder with a strong boss to disagree or make suggestions.
The less forward members of the crew who rarely say anything feel patronised by the whole affair, they know they will never be asked to contribute and cannot see any purpose in being in the meeting other than to act as a captive audience for the chairman while he pontificates.
With me the crew all took turns at being chairman.
Initially most were very wary of putting their heads on the block but all, with the exception of one, after a fifteen minute coaching session just before the meeting, came out of the meeting smiling.
The exception was again Eddie.
He flatly refused to have anything to do with the chairman's position saying, "It's not my job, why should I?
He (Mike) should be doing it."
The reason that the crews were initially nervous of taking over as
chairman was that the only experience they had of meetings was being on the receiving end of their boss's diatribes.
If they were ever invited to a planning meeting then they knew two things.
First, their boss would waffle on forever and second, they would never be asked for their opinion.
Not a very positive experience.
Now I was asking them to become the chairman and the cause of their unease was that firstly, they feared that they did not have enough experience to drone on for the same length of time as their boss, even allowing for the number of times that he would normally digress and repeat himself.
Secondly, they knew that after a planning meeting they
always resented the chairman for wasting their time and telling them
information which they either already knew or they had no interest in.
Now they were the ones who were going to be resented.
They found the prospect of turning into their own worst enemy very unsettling.
To their credit, in every case but one, Eddie, they were willing to give it a go.
The fifteen minute coaching session before their experience as
chairman concentrated on one thing only, to ensure that they had a
positive experience.
I made and plasticised small prompt sheets called ‘The Chairman's
Card' and the coaching session took the new chairman through these simple rules.
The Chairman's Card
1. The chairman has a job to do in a meeting. That job is to allow other people to speak and gather their ideas.
2. The chairman should not offer his opinion on anything. He should ask others for their opinion.
3. Nobody should leave the meeting without having been given the opportunity to express their opinion or give the meeting the benefit of their experience.
The Meeting
1. Before the meeting read the agenda.
2. Introduce the subject of the meeting and ask someone else to talk the meeting through the plan.
3. When actions are identified ensure someone is nominated to carry them out.
4. Ask each person to discuss their nominated Action Points to confirm clarity and agreement.
5. Ask if there is anything else that can be done to prepare before the operation commences.
6. Ask if there is any other equipment or method we could use to help us perform this job better.
7. Make sure that everybody present has spoken.
8. Don't allow the meeting to slowly dissolve into factions. When business is complete say "Thank you very much" and close the meeting.
The rules were designed to allow the chairman to concentrate on the dynamics of the meeting by taking no part in the actual discussion.
The reason the card was used was to allow the Chairman during the
meeting, if necessary, to read them and refocus himself on his job.
The last thing to do was to remind the new chairman that he was on his own.
It was important that he knew he was going to conduct the meeting without help.
I agreed with each chairman that if they used my name I would step in and help, but nobody ever did.
It was difficult at times to avoid eye contact when I could feel someone was in trouble, but nobody ever gave up and they all agreed that the struggle to find their own way intensified the learning experience.
After the meeting, as with every operation, I held a short debriefing with the chairman.
It is the easiest thing in the world to stand in front of someone junior and tell him or her exactly what they are doing wrong.
The criticism may even be correct but if it is given, what was a carefully orchestrated learning experience is destroyed by the act of telling someone what they did wrong.
Not only is the experience itself compromised, any residual learning which may have been transferred through the debriefing will also be lost.
Going the other way is also not a good idea.
In Europe if you praise someone who has not performed well he knows you are buttering him up and will just wait patiently for the criticism which he knows will come at the end.
Normally it will be prefaced after a period of gushing praise by a
phrase such as,
"There is just one small thing I think I should mention".
If criticism is not made there is a loss of respect because the individual is aware that the coach is afraid to give it.
The dilemma; if we criticize we produce a negative experience and we lose the value of learning from a positive experience, and if we praise we run the risk of being vilified for being manipulative.
The answer I used? I asked the chairman how he thought he did.
That simple.
The coaching session using ‘The Chairman's Card' is fresh
in the chairman's mind, he probably still has the card in his hand, so this is the best time to ask the question,
"How do you think that went?"
I am continually amazed at the amount and accuracy of the criticism that people are willing to level at themselves but would never accept from anyone else.
I never forgot to ask the chairman what he thought went well too.
The last question I always asked was,
"What is the one thing that you are going to do differently next time?"
It did not matter whether I agreed or not with what they said, we are all different.
The point to understand is that if someone is clear about what he is trying to achieve he will get there in his own way.
If the new chairman chooses a different path, as long as his objective is clear, to get the most value from the meeting, then I would support his choice of path.
This maintains the positive aspect of the whole experience and respects the chairman's individuality.
When each crewmember had been chairman once, nearly four months later, I started to repeat the sequence.
I repeated the coaching process, reminding each of them in turn of the rules and then I asked what they were going to concentrate on in this meeting.
They all remembered the one thing they had said they were going to do differently from four months ago, and they all did it.
Two months later six months after the ban on planning meetings Mike, the Company Man, asked if he could attend the next one.
During that whole six months I had made sure that he knew what was happening, the progress that was being made, and why it was important.
This was a very difficult period for Mike. He was the ‘boss' and one of the reasons that he was the boss was that he was a very strong and controlling character.
It is not too difficult to imagine how much it would hurt someone like that to have a Management Consultant put on his team.
It gives him a very strong message. "There is something wrong with the management (meaning you!) and this person is going to fix it."
The one thing that all bosses (the word is used deliberately, instead of manager) have in common is that they are not stupid.
If they can see the value in something then unless the door has been slammed in their face they will want to use that value.
In the same way that the path each individual will take towards a common goal is different, it is also true that each individual's understanding is time dependent.
Different people when presented with the same information will
take a different length of time to reach their conclusion.
I was only too aware that trying to achieve understanding any faster only creates resistance, which will only serve to slow down the process of change overall.
The harder someone tries to sell you a car the more reluctant you are to buy it because you want time to make up your own mind.
During the period of the meeting ban Mike, the Company man, was
having a really hard time trying to figure out what was being done to him.
His ego was dented badly and it took a long time for that to heal before he could apply himself intellectually to what was happening.
If at any time during those six months the door had been slammed on Mike, or if I had tried to hard-sell him on the process, his resistance to the changes would have grown to such a level that he may never have been able to see the benefit.
By giving him the space and time he needed Mike was able to come to his own decision and when he rejoined the team he quickly became a champion of the Breaking the Mould process.
He didn't get away scot-free when he rejoined the meetings.
The first meeting which he attended was being chaired by Danny, one of the roustabouts whose duties more normally consisted of directing the crane to move equipment around the pipe deck.
We had our preparation session as usual and Danny remembered the one thing he was not going to do, he was not going to get involved in the debate.
This had happened on his first time round as chairman and
immediately his control of the meeting had evaporated.
Danny had struggled and eventually managed to regain control by force.
Afterwards he said that he knew the instant he joined in with the debate that it was the wrong thing to do, but at the time he said that he could not help it.
He said that having left his status as chairman he felt his control of the meeting disappear like it was "a solid thing turning to gas".
His lesson was that he would not allow it to happen again.
Danny introduced the crew to the subject of the meeting and asked the assistant driller, Eddie, to talk us through the timeline of the operation.
As usual he asked anyone who had anything to offer to interject whenever they thought it was appropriate.
One or two points were made and a minor amendment was being
proposed when Mike who had thus far been silent interrupted with the comment that "Your plan is rubbish, this is the way we are going to do it".
I could see him settling down in his chair for a long diatribe.
He had been deprived of his audience for too long, and was going to enjoy this.
But before he got too comfortable Danny said, "I'm sorry Mike, Eddie is speaking.
I'll come back to you when he is finished."
I was biting the carpet to keep a straight face but Danny was serious.
Eddie finished and Danny turned to Mike with his apology, "OK Mike what was your point?"
This time Mike didn't try to take over.
Instead he made his point and explained his logic to the meeting, all of whom were listening, then an amazing thing happened.
Mike listened to his own argument and realised that Eddie's idea was better than his.
He voiced these thoughts out loud to the meeting and asked for any other comments.
The meeting agreed with him that Eddie's idea was better, and Danny thanked Eddie for his input.
Mike was fairly quiet for the rest of the meeting but I could see him
thinking furiously, "What is going on here?" I still wasn't sure which way the coin was going to land.
Was Mike going to take part or had Danny's treatment of him been too brutal?
After the meeting Mike asked me to bring the amended plan to him so that he could see the changes before it was put into operation.
He studied it for a while then asked if I could send it to town so that they could see ‘Our Changes'.
When he said "Our Changes" I knew that Mike was back on the team.
I was quietly pleased about the way the meeting had turned out.
It had proved to be a major turning point in more ways than one.
My conversations with Eddie had always been good fun and never about work.
I felt that Eddie knew what I was trying to do and was not very
interested, but I did not want to push him away by trying to sell the
process too hard.
At this meeting Eddie had experienced something so different from his usual encounters with the Company man that I was sure the seed had been sown.
I was sure that the nature of my conversations with Eddie would soon be changing.
One of the ways to engage people on the road to ownership is to provide feedback for them.
I always looked for ways to encourage other people to give feedback.
Having feedback from the boss which is not negative is a very rare thing and yet easy to provide.
The Breaking the Mould Process kick-starts that feedback loop.
The process collects ideas and experience from the workforce at
debriefing sessions.
At these sessions I recorded what the crew thought went well and what they thought could have been better.
From these comments I created lessons.
"These are things we want to repeat and changes we would like to make to improve our work".
The ideas are then presented to the managers for action from whom only two responses are allowed. "Yes we will do that", with a date for it to be actioned, and "No we are not going to do that", with a reason.
Both of these answers are powerful positive feedback.
The crewmember that receives the "No" answer, with a reason why not, is every bit as pleased as the man who gets the "Yes" answer.
It gives him respect and tells him that someone is paying attention.
Having artificially seeded the feedback loop it starts to gather momentum.
The managers get value from the ideas and improvements and the crew take pride in the fact that their ideas are being listened to by the management.
That never happened before.
The goal here is ownership, people taking personal responsibility for
themselves, for their own safety and for their own performance.
In the collection of ideas, I found that there are a number of distinct stages to go through on the road to ownership, bearing in mind that individuals will take different times to reach each of the stages.
Nothing can be done to speed up the process except to continue to seed it by collecting ideas and obtaining feedback.
At first there is the seeding process where the debriefing sessions are organised and ideas collected.
Nobody at this stage is willing to offer anything and finding the ideas can be difficult.
In this instance due to the crews' history with consultants I found there was considerable peer pressure not to offer anything.
As feedback is received and the crew see that no harm is being done, the process of collecting becomes easier and the debriefing meeting can be turned over to the control of the crew.
At some point there is a key moment that I always look for.
Until now all the ideas have been solicited.
The crew have been responding to direct enquiry.
The key moment is when the first idea comes unsolicited.
Such was the atmosphere on this platform at the beginning of the project that the first unsolicited idea did not come until the project had been running for nearly six months.
Davey, one of the assistant drillers was the first person to offer a
suggestion.
He came into the drilling office in the middle of the afternoon when he was fairly sure that it would be quiet.
He sidled up to my desk and looking left and right in a furtive way spoke in very short sentences, pausing between them to glance right and left as if making sure that he wasn't overheard.
He reminded me of Flash Harry, George Cole's character, in St Trinian's.
Davey told me about his idea to solve a problem with the hydraulic jacks which were used to skid the drilling rig.
I wrote it down and solemnly looking left then right, I thanked him for his idea.
Again Davey checked the coast was clear before he answered, "That's OK, don't mention it," and with a final check around the room he said, "See ya!" and for a sixteen stone Aberdonian did what I thought was an amazing impression of Flash Harry as he walked away from the office and round the corner.
This was the indicator that someone had taken the first step towards ownership.
It had taken a long time.
Stage one is as I described with this crew, every idea has to be wrung from them like drops of blood from a stone, takes a lot of energy and there is little reward.
Stage two starts to become a little easier when the ideas begin to come in on their own, achingly slowly at first then gradually faster.
At the same time the debriefing meeting becomes easier until my only function was to coach the chairman then sit back in the meeting and record any ideas for improvement or lessons that came up.
These first two stages have a common theme.
They both have the effect of reporting ideas for someone else to action.
At this point it is important to maintain this theme.
If someone brings an idea and is told to go and sort it out himself he will stop bringing ideas.
For a lot of managers this is a very effective strategy for reducing their workload.
If they tell someone to go away and sort it himself, and he doesn't, the manager can then blame him with a clear conscience because the manager told him quite clearly.
In his eyes the failure belongs to the individual and not to the manager.
The fact that he will get no more suggestions for improvement brought to him is a happy bonus for the manager who believes that he will then have less work to do.
Alternatively the manager can encourage his team by making things
happen, helping others to support ideas, and investing time in the
originator so that he understands that his ideas are valued and are being actioned.
Most importantly he can give feedback to each individual.
As we said earlier, "Yes we are going ahead with this idea, thank you", or, "No we are not going to implement your idea, because....."
"No" and "because", gives just as much respect as "yes".
It is being ignored that hurts.
What I found after the first two stages towards ownership have been
negotiated was that some individuals would start to move to stage three.
Instead of the debriefing being a forum for ‘Things that should be done' I found myself recording things that had already been done.
A roughneck told me, "We needed a new pipe wiper but when I asked the stores man he told me there was a two week minimum wait.
I found a piece of old air hose and that works a treat so we don't have to order wipers any more"
I recorded the fact that it had been done next to the roughneck's name to make sure that he was given the credit for the idea.
From here some members of the crew move into stage four.
This is where they have been heading for a year or sometimes more.
This is when I start to see the crews exhibiting real ownership.
Stage four is when a crew member has an idea and doesn't even think about writing it down he just does it.
He is his own man, he looks at what he is doing then takes that
extra step to make it better, because he wants to.
I went up to the rig floor one day late in the project to shoot the breeze with the driller.
They had finished laying out pipe in the morning and things had quietened down for a while.
I was walking towards the pipe setback area where the drill pipe was normally kept vertically in the derrick.
I was looking around to see where the driller could be, when I tripped but didn't fall.
There was something there which had not been before.
I recovered and looking down saw that the whole of the setback area had been edged with pieces of five centimetre angle iron bolted to the deck.
This formed in effect a bund (a low retaining wall) around the area.
I was studying this, puzzled because I was sure it had not been there the day before.
Eddie came around the corner of the doghouse with a pot of yellow paint in his hand.
There was no one else on the drill floor and he bounded over with the expression of an excited child.
He looked like something that Jim Henson wished he could have created.
He came up to me with an insane smile, which would have easily got Jim Henson a second and third series.
He said, "I've got it, I have finally got it, I know what you have been doing all along, I have finally got it."
Eddie was the one who had so far been allowing the changes to pass him by.
I was not sure what Eddie had actually got.
I asked Eddie to take me through what he thought he had, and perhaps if he could smile a bit less while he told his story that would be good too.
He began by telling me what I already knew.
He'd seen consultants come and he'd seen them go.
"When they went you just had to wait a couple of weeks to find out who had been given the sack then you carried on as before.
Nothing else ever changed.
That was the way that things were."
Eddie's curiosity was aroused when I stuck around.
He knew that nobody would be sacked until I left so every day I was there was a bonus, but he saw no signs of any reports being compiled either, only questions about what he needed to improve his job.
Then things started to appear on the rig which had been asked for by the crew.
For the most part they had been asked for years before and nothing had ever happened; now they were here; a new winch, a chemical injection unit, a water boiler for the tearoom.
Where was the catch? You never get anything for nothing.
Eddie went with the flow and kept his eyes open.
He even started to put a few ideas of his own forward to find out what was going on and he still could not figure out what was the catch, because there had to be one.
That morning as the last joints of pipe had been laid out Eddie looked at the setback area, bare of pipe, and thought that now would probably be a good time for someone to put a bund round the area.
The drill pipe in use is filled with oil based drilling mud.
It looks like mud and that is what it is, except that instead of water the base liquid in this mud was diesel oil.
When the drill pipe is pulled out of the hole it is stacked vertically in the setback area and the mud runs down the inside of the pipe and pools on the deck.
Being mud the setback area is the last place it wants to stay.
Despite the best efforts of the roughnecks the mud migrates to every corner of the drill floor where it permeates everything and very quickly boots, coveralls, gloves and of course the deck is covered in this extremely slippery and sticky mud.
This makes tripping pipe (running the pipe in or out) quite an unpleasant and potentially dangerous experience.
Eddie had always had an idea that a bund would solve the problem.
The mud would stay in that corner of the drill floor then a small pump would be used to take it out straight to the drains tank.
However the rig was twenty five years old,
Eddie had been there ten years and nothing had ever been done.
Or, as Eddie saw it now, for ten years he had done nothing.
That was Eddie's revelation.
He had stopped thinking that someone else should do something about the bund and realised that he was someone and there was no reason why he could not do it right now.
So he did, and after twenty five years it was accomplished.
Eddie had achieved it.
He told me that he now understood that he had been his own worst enemy.
"The only thing stopping us from taking responsibility is ourselves."
I wanted to disagree and suggest that the mangers and supervisors who had denied him that responsibility should take the blame but Eddie's story and his thanks were becoming a bit too emotional and the last place I wanted to be seen to shed a tear was on the rig floor.
I made my excuses and left.
Eddie never spoke of that day again but I was always wary where I put my feet and every so often I would come across little things that had the unmistakable stamp of one of Eddie's projects.
Whenever we met now Eddie had a new smile about him that an English dog breeder would have died for.
I continued working on that platform for another three months.
Life became easier.
There were one or two others who reached stage four though none as dramatically as Eddie.
The rest of the crews were strung out between stages one and three, and some would change with the wind.
People are like that, there are no rules, only faith in the direction in which we are travelling.
By defining the different behaviour of people through the stages to
empowerment I was able to measure the progress of the crews towards real ownership.
I counted the number of lessons which I gathered in each of the four ways :
1. Lessons which I learned by asking the crews what
they thought.
2. Lessons which the crew brought to me without
prompting.
3. Facts which were reported historically, they had already
been done.
4. Deeds which were done without any reference to the
process.
The changing proportions while having no basis in science allowed me to see changes in behaviour and importantly, let the client see those changes too.
Tracking these changes was not an attempt to get everybody up to Eddie's level.
It was an acknowledgement of the different lengths of time it takes
for individuals to decide where they are going to go.
I never found a way to hurry the process along, everyone finds their own level in their own time.
The only result of trying to hurry people to a conclusion was to build up a resistance that either slowed the change process down or stopped it dead.
What I learned from Eddie and Mike was the patience to allow people to make up their own minds, and more importantly, the futility of trying to make their minds up for them.
Peter A Hunter
www.breakingthemould.co.uk
and at
www.hunter-consultants.co.uk.